CRM Lead - Remote

Overview

As a CRM Lead at Tide, you will oversee the contact strategy and planning process, enabling your team to deliver an ambitious growth plan while enhancing member engagement.

In Short

• Lead the CRM strategy and planning process.
• Coach and develop a high-performing team.
• Launch campaign strategies across new products.
• Monitor and report on KPIs and campaign performance.
• Build and optimize campaign workflows.
• Define a testing and personalization roadmap.
• Manage stakeholder relationships.
• Drive CRM best practices.
• Support finance forecasting.
• Foster a collaborative team environment.

Requirements

• 7+ years of relevant marketing experience.
• Experience in coaching and developing teams.
• Proven track record in targeting and automation.
• Strong data analysis skills.
• Excellent communication and persuasion skills.
• Organized with a passion for efficiency.
• Initiative-driven with a willingness to take risks.
• Experience in Banking or Financial Services is a plus.
• Familiarity with Iterable or Salesforce is beneficial.
• Ability to adapt to changing priorities.

Benefits

• Competitive salary.
• Share options.
• Flexible working options.
• 25 days holiday with the option to buy extra days.
• 3 days paid volunteering or L&D time off per year.
• Sabbatical leave.
• Personal L&D budget.
• Health and Dental Insurance.
• Work from home budget.
• Team socials and events.