RECUP is dedicated to reducing waste in urban environments by promoting a sustainable and circular ecosystem aimed at eliminating single-use packaging. The company strives to engage as many people as possible in this mission, emphasizing the importance of collective action for preserving the environment and ecosystem for future generations. With a vision of creating a world without disposable packaging, RECUP is committed to innovative marketing strategies that enhance the use of its reusable system, fostering partnerships with gastronomy businesses and contributing to overall customer satisfaction.