CRM Lead - Remote

Overview

We are seeking a CRM Lead with I-Gaming experience to drive player engagement and retention through strategic CRM initiatives.

In Short

• Building a CRM strategy and managing a CRM plan for each geo
• Planning of segmentation and CRM activities
• Running tests and analyzing their results to increase player activity and retention
• Administrating, initiating, and holding of meetings with the RISK CRM team
• Developing of bonus mechanics and campaigns, analyzing of their effectiveness
• Controlling and working with metrics: ATPU, RR, BR, DAU/MAU
• Conversion by types of communication
• Presenting of the progress of CRM activities implementation, results of experiments, and the impact of CRM activities on product performance for stakeholders
• Compiling and maintaining reports with the results of CRM activities
• Building a CRM team, establishing team interaction processes, and overseeing the budget and team performance

Requirements

• 1+ years of experience as a Team Lead in CRM/Retention
• Strong knowledge of casino and sports betting products, activity types, and mechanics
• Experience in planning CRM activities (monthly/quarterly)
• Task management and goal setting for the CRM team
• Team building and process optimization
• Strong analytical skills, A/B testing, and data-driven decision-making
• English B2+
• Nice to have: Experience in the Asia region
• Customer Development (CustDev)

Benefits

• Global Flexibility: Embrace the freedom to work from anywhere in the world, with remote work options that let you craft the perfect work-life balance.
• Vacation: 20 working days.
• Paid sick leave
• Learning Coverage
• Team Building programs
• Mental Health Programs
• Sport coverage
• Medical insurance, dental coverage