In this role you will lead DFINITY's efforts in Customer Relationship Management, in collaboration with the rest of the Global Marketing & Adoption team. You will have the opportunity to adopt a CRM technology and implement it for the DFINITY Foundation, ensuring the principles of inter-departmental collaboration and transparency and data-driven decision making are fostered. You will help develop target personas and create segmented email marketing campaigns to raise engagement and conversion – while at the same time supporting the high quality branding and messaging expected of the Internet Computer Protocol. Additionally, you'll further develop the data analytics capabilities of the team, implementing the new Marketing Dashboard and supporting Leadership with relevant analyses and reports. Working across multiple work streams and projects, you will be championing a user-first mindset for email marketing and data analytics, considering our key target audiences: developers, tech enthusiasts, enterprise, governments, and NGOs.

In Short

Plan and execute CRM campaigns and programs, ensuring branding and messaging consistency across all email marketing campaigns
Ensure campaign testing and continuous data-driven improvement
Work collaboratively with other teams to generate the campaign assets needed for CRM initiatives
Engage with vendors for the selection of CRM infrastructure, manage the implementation with a structured project plan and engage internal stakeholders in the process, to ensure alignment and that needs from different teams are met
Work with agency and internal designers to ensure highly engaging graphic and motion design assets are produced for email marketing campaigns
Enhance user segmentation via data analysis and marketing research
Develop User Journeys, Inbound Marketing campaigns
Improve newsletters with testing and analytics
Benchmark against best-in-class email marketing campaigns, identify unique opportunities, and remove friction along the customer journey
Revamp the Marketing dashboard with the right source data and visual presentation
Provide weekly reports and insights to the wider Marketing team and Leadership

Requirements

7+ years of proven experience in CRM and email marketing
1+ years of marketing experience with blockchain/Web3 projects
Expertise in data analytics suites and data integration from different channels
Expertise with A/B testing and continuous improvement
Excellent copywriting skills and spoken English (bonus points for being multilingual).
Hands-on, proactive and diligent
Keen interest in Crypto, Blockchain, DeFi, AI (comfort using decentralized Crypto software such as wallets, DEXs, etc. a plus!)
An analytical mindset and a proven track record in driving successful email marketing campaigns
Be process-driven, detail-oriented but also pragmatic and service-focused
Competent working in a fast-paced environment
Be able to work in a remote, distributed team