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Growth Marketing Lead - Remote

Posted 9 weeks ago
DFINITY logo

DFINITY

Marketing
Full Time
United States
$125,000 - $175,000/year

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Overview

In this role you will support DFINITY's continuous growth across all digital channels, in collaboration with the rest of the Global Marketing & Adoption team. By utilizing growth marketing techniques, you will improve the reach, frequency and ultimately the Share of Voice, conversion and engagement across our main target groups – be it a developer looking to build a Web3 or AI application, an enterprise looking to enhance data security, a government or NGO eager to employ cutting-edge technology to solve real-world problems, or tech enthusiasts who are interested in the unique solutions enabled by the Internet Computer.

In Short

  • Plan and execute digital marketing campaigns and programs.
  • Optimize marketing campaigns and monitor performance.
  • Ensure effective allocation of resources and track campaign performance.
  • Improve website effectiveness and create landing pages.
  • Implement SEO for the website.
  • Plan and execute paid search and social media advertising.
  • Ensure campaign testing and continuous data-driven improvement.
  • Work collaboratively with other teams for campaign assets.
  • Promote data-driven content creation.
  • Provide weekly reports and insights to the Marketing team.

Requirements

  • 8+ years of proven experience in growth marketing.
  • 2+ years of marketing experience with blockchain/Web3 projects.
  • Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO.
  • Expertise with acquisition analysis and A/B testing.
  • Up-to-date knowledge of mobile performance marketing.
  • Excellent copywriting skills and spoken English.
  • Hands-on, proactive and diligent.
  • Keen interest in Crypto, Blockchain, DeFi, AI.
  • An analytical mindset and proven track record in digital marketing.
  • Competent working in a fast-paced environment.

Benefits

  • Generous benefits including top tier medical, dental, and vision insurance.
  • Disability insurance and life insurance.
  • 401(k) plan.
  • Flexible PTO policy in addition to paid holidays.

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