CRM Lead - Remote

Overview

The CRM Lead will be responsible for building and managing CRM strategies to enhance player activity and retention within the iGaming industry.

In Short

• Building a CRM strategy and managing a CRM plan for each geo
• Planning segmentation and CRM activities
• Running A/B tests and analyzing results to increase player activity and retention
• Administering, initiating, and conducting meetings with the RISK CRM team
• Developing bonus mechanics and campaigns, analyzing their effectiveness
• Controlling and working with key metrics: ATPU, RR, BR, DAU/MAU
• Presenting CRM activity progress to stakeholders
• Compiling and maintaining reports with CRM activity outcomes
• Building a CRM team and overseeing team performance

Requirements

• 1-2+ years in CRM management within the iGaming industry
• Experience in building communication flows using various channels
• Proactive and initiative-driven
• Data-driven decision-making skills
• Effective communication skills
• Understanding of customer needs and behavior
• Creative problem-solving abilities
• Adaptability to market changes
• Market analysis skills
• English proficiency: B2+
• Ukrainian language skills are a plus

Benefits

• Global flexibility with remote work options
• 20 working days of vacation
• Paid sick leave
• Learning coverage
• Team building programs
• Mental health programs
• Sport coverage
• Medical and dental insurance