Vice President of Enterprise Marketing - Remote

Overview

The Vice President of Enterprise Marketing is a senior, strategic leader responsible for overseeing and integrating all marketing functions across B2B, B2C, and Shared Services at TailorCare, a remote-first company dedicated to improving patient outcomes.

In Short

• Lead the overall enterprise marketing function across Health Plan, Provider, and Patient marketing.
• Develop and operationalize a unified marketing strategy.
• Drive high-impact multi-channel patient acquisition and retention campaigns.
• Oversee marketing programs targeting health plans and provider groups.
• Direct shared service functions including Marketing Operations and Technology.
• Champion AI-driven marketing capabilities.
• Build and mentor a diverse, high-performing marketing organization.
• Collaborate with Product, Sales, and executive leadership.
• Ensure alignment with corporate goals and accelerate growth.
• Foster a culture of innovation and inclusiveness.

Requirements

• 15+ years of progressive marketing leadership experience.
• Success in leading B2C marketing in healthcare or regulated industries.
• Experience with personalized multi-channel patient acquisition campaigns.
• Expertise in multi-channel consumer marketing.
• Experience deploying AI and automation in marketing functions.
• Strong understanding of B2B and provider marketing.
• Exceptional leadership skills.
• Experience in startup or high-growth environments.
• Understanding of healthcare regulatory requirements.
• Excellent communication and stakeholder management abilities.

Benefits

• Meaningful work dedicated to improving patient outcomes.
• Remote-first work environment with hybrid options in Nashville.
• Generous paid time off and holiday plans.
• Paid parental leave and support for work-life balance.
• Comprehensive benefits including medical and wellness resources.
• Fair compensation with a 401k plan including employer matching.
• Inclusive environment fostering teamwork and authenticity.