Senior Manager, B2C Marketing - Remote

Overview

The Senior Manager of B2C Marketing leads all patient-facing marketing strategy and execution across the enterprise, responsible for building and optimizing multi-channel marketing programs.

In Short

• Own the enterprise B2C marketing strategy aligned to company growth goals.
• Lead development of multi-channel patient acquisition and retention programs.
• Collaborate with clinical, product, and operations leaders.
• Oversee planning and execution of various marketing campaigns.
• Build automated lifecycle journeys and nurture programs.
• Work closely with cross-functional teams ensuring compliance.
• Lead and mentor a team of specialists and analysts.
• Foster a culture of data-informed decision-making.
• Experience in healthcare or regulated environments preferred.
• Strong analytical mindset and communication skills required.

Requirements

• 7–10+ years of B2C marketing experience.
• Proven success in developing multi-channel consumer campaigns.
• Experience with marketing automation and AI-driven marketing.
• Strong analytical skills with fluency in marketing metrics.
• Excellent cross-functional communication and leadership abilities.
• Ability to strategize and execute in a fast-paced environment.

Benefits

• Meaningful work with a positive impact on patients.
• Remote-first work environment with hybrid options.
• Generous paid time off and holiday plans.
• Paid parental leave and support for work-life balance.
• Comprehensive benefits from Day 1, including insurance and HSA contributions.
• Equitable pay with a 401k plan and employer matching.
• Inclusive environment fostering teamwork and authenticity.