Senior Marketing Manager (B2C SaaS) - Remote

Overview

We are looking for a Senior Marketing Manager with channel marketing experience who blends creative thinking with a technical, data-driven mindset to help shape our go-to-market strategy and lead multi-channel growth campaigns.

In Short

• Develop and own the overall marketing strategy aligned with company goals.
• Identify key growth levers across brand, performance, product, and partnerships.
• Own and evolve the brand strategy for consistency and impact.
• Plan, execute, and optimise paid acquisition campaigns.
• Manage and grow the affiliate marketing program.
• Track and analyse marketing performance and campaign effectiveness.
• Lead a high-performing marketing team and manage the marketing budget.
• Work with Product, Design, and Data teams for effective communication.
• Drive experimentation across channels to test creative and funnel performance.
• Provide direction and professional development opportunities for the team.

Requirements

• Experience leading a marketing team in a SaaS business.
• Strong understanding of SaaS metrics and channel marketing.
• Comfortable with tools like Google Ads and GA4.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Ability to adapt and be flexible in a changing environment.
• Commercial acumen to align marketing strategy with business outcomes.
• Experience in investing or finance is a plus.
• Ability to simplify complex topics for a consumer audience.
• Strong initiative and integrity in work.

Benefits

• Flexible working environment with options to work remotely.
• Opportunity to work overseas.
• Early finish on Fridays.
• Supportive parental leave policy.
• Learning and development fund for personal growth.
• Team events and hackathons for collaboration.