Senior Marketing Manager - Remote

Overview

The Senior Marketing Manager for Wellpartner at CVS Health is responsible for raising brand awareness and driving growth through strategic marketing initiatives.

In Short

• Lead marketing efforts for Wellpartner to increase brand perception.
• Develop and execute strategic marketing plans based on insights and research.
• Manage a small team and foster talent development.
• Collaborate with cross-functional teams to align business priorities.
• Measure and report on marketing program performance.
• Engage with internal and external partners to implement marketing strategies.
• Utilize digital channels to optimize engagement with target audiences.
• Ensure marketing plans are executed on time and within budget.
• Communicate effectively with stakeholders about plans and performance.
• Adapt marketing strategies based on performance metrics.

Requirements

• 3+ years of B2B marketing experience.
• Experience across various marketing channels.
• Health care marketing experience preferred.
• Strong organizational and relationship-building skills.
• Ability to work effectively with remote teams.
• Bachelor’s degree in marketing or equivalent experience required.
• Proficiency with digital marketing tools and MarTech stack.
• Excellent communication skills, both verbal and written.
• Ability to influence and build consensus across the organization.
• Experience with campaign data and audience insights.

Benefits

• Comprehensive medical plan options.
• 401(k) plan with matching contributions.
• Employee stock purchase plan.
• No-cost wellness programs and confidential counseling.
• Flexible work schedules and paid time off.
• Tuition assistance and dependent care resources.
• Retiree medical access and other benefits based on eligibility.
• Commitment to employee wellness and career growth.
• Recognition programs and a collaborative work culture.
• Opportunities to make a difference in the community.