Senior Manager, B2B Marketing - Remote

Overview

Franki is an AI-powered startup transforming how people discover where to eat, drink, and explore. Our platform is built on video recommendations from a passionate community of creators and dining enthusiasts who help people uncover the best experiences around them.

For hospitality businesses—restaurants, cafes, bars, and beyond—Franki is redefining how local marketing gets done. We help operators generate word-of-mouth buzz, reach new customers, and drive measurable growth through content, community, and social commerce.

We’re a fast-moving, high-growth startup where creativity, strategy, and execution go hand in hand. If you’re excited by ownership, impact, and building something from scratch—this role is for you.

In Short

• As Franki's first dedicated B2B marketing hire, responsible for building the inbound engine that drives awareness and leads.
• Define Franki's B2B go-to-market positioning and craft demand generation programs.
• Create and manage high-leverage content such as case studies, videos, and social campaigns.
• Build and manage lead capture funnels in collaboration with the sales team.
• Work closely with B2C marketing, community, sales, and product teams.
• Design experiments to test messaging and content effectiveness.
• Track and report on inbound performance; iterate based on data.
• 5+ years of B2B marketing experience required.
• Strong lead generation and funnel optimization experience.
• Excellent writing and editing skills needed.

Requirements

• 5+ years of B2B marketing experience, ideally in a growth-stage environment.
• Strong lead generation and funnel optimization experience.
• Excellent writing and editing skills.
• Deep analytical capabilities.
• Hands-on experience with Salesforce, Google Ads, and marketing automation platforms.
• A strategic thinker and a self-starter.

Benefits

• High-impact role with significant ownership.
• A creative, collaborative team.
• Mission-driven company focused on helping local restaurants.
• Competitive salary and benefits.
• Remote work with a flexible schedule.
• 15 PTO days per year plus additional holidays.
• 100% coverage of Medical, Vision, and Dental insurance.
• 401(k) plan available.
• Monthly stipend for home office expenses.