Head of B2B Marketing - Remote

Overview

Franki is an AI-powered startup transforming how people discover where to eat, drink, and explore. Our platform is built on video recommendations from a passionate community of creators and dining enthusiasts who help people uncover the best experiences around them.

In Short

• As Franki's first dedicated B2B marketing hire, responsible for building the inbound engine that drives awareness and qualified leads.
• Define Franki's B2B go-to-market positioning and craft demand generation programs.
• Manage high-leverage content such as case studies, videos, and webinars.
• Build and manage lead capture funnels in collaboration with the sales team.
• Collaborate with B2C marketing, community, sales, and product teams.
• Design experiments to test messaging and content effectiveness.
• 5+ years of B2B marketing experience required.
• Strong lead generation and funnel optimization experience.
• Excellent writing and editing skills needed.
• Hands-on experience with tools like Salesforce and Google Ads.

Requirements

• 5+ years of B2B marketing experience, ideally in a growth-stage environment.
• Strong lead generation and funnel optimization experience.
• Excellent writing and editing skills.
• Deep analytical capabilities.
• Hands-on experience with marketing tools.
• A strategic thinker and self-starter.

Benefits

• High-impact role with significant ownership.
• A creative, collaborative team.
• Mission-driven company focused on local restaurants.
• Competitive salary and benefits.
• Remote work flexibility.
• PTO and public holidays off.
• 100% coverage of medical, vision, and dental insurance.
• 401(k) plan.
• Equipment provided for remote work.
• Monthly stipend for home office expenses.