Head of B2B Marketing - Remote

Overview

As the Head of B2B Marketing at Blink Health, you will develop and execute a marketing strategy that drives brand growth and customer acquisition, ensuring cohesive messaging and high engagement.

In Short

• Define and drive product positioning and go-to-market strategy.
• Lead content strategy and development for B2B audiences.
• Manage a comprehensive marketing roadmap and campaign calendar.
• Create and oversee multi-channel growth campaigns.
• Oversee planning and execution of industry events.
• Develop strategies for lead generation and nurturing.
• Ensure a cohesive digital presence across channels.
• Build industry reputation through PR and thought leadership.
• Optimize marketing performance metrics and budget allocation.
• Collaborate cross-functionally with design and product teams.

Requirements

• 10+ years in B2B marketing, preferably in SaaS or Pharma-Tech.
• Strategic and analytical mindset with data-driven insights.
• Exceptional executive-level communication skills.
• Strong project management expertise.
• Bachelor’s degree or equivalent experience in relevant fields.

Benefits

• Impactful work in a fast-growing healthcare technology company.
• Collaborative and innovative team environment.
• Diversity and equal opportunity employer.