Head of B2C Marketing - Remote

Overview

As Optery’s first Head of B2C Marketing, you’ll define and scale our consumer‑facing growth engine, owning the strategy, execution, and performance across various marketing channels.

In Short

• Define and scale consumer-facing growth engine.
• Build and manage a high-performing B2C marketing team.
• Implement AI-powered marketing solutions.
• Manage relationships with agencies and partners.
• Optimize presence in generative AI tools.
• Drive efficient CAC and CPA through paid media.
• Architect full-funnel user journeys.
• Develop email marketing sequences.
• Manage influencer and affiliate marketing programs.
• Partner with PR agencies for media coverage.

Requirements

• 7+ years of B2C marketing leadership experience.
• Proven track record in digital marketing campaigns.
• Direct experience with influencer and affiliate programs.
• Expertise in paid and social advertising platforms.
• Strong background in lifecycle and email marketing.
• Demonstrated PR experience.
• Analytical mindset with A/B testing skills.
• Hands-on experience with AI-driven marketing solutions.
• Excellent leadership and communication skills.
• Passion for consumer data privacy and security.

Benefits

• Base salary of $160K - $200K.
• Competitive equity.
• Health, dental, and vision insurance.
• 401k program with employer match.
• Paid time off policy.
• Stipend for home office setup.