Head of Paid Media - Remote

Overview

As Optery’s first Head of Paid Media, you’ll own the strategy, execution, and performance of all our paid acquisition channels, driving efficient user acquisition and measurable ROI across various platforms.

In Short

• Lead strategy and execution of paid media campaigns.
• Manage budgets and optimize performance across channels.
• Utilize AI tools for targeting and optimization.
• Evaluate and implement programmatic and display campaigns.
• Establish tracking and reporting frameworks.
• Collaborate with agency partners for campaign execution.
• Drive user acquisition through innovative strategies.
• Ensure alignment with business goals and KPIs.
• Mentor and lead a team of marketing professionals.
• Work within U.S. business hours as part of a remote team.

Requirements

• 7+ years of paid media experience.
• Proven track record managing large budgets.
• Expertise in Google Ads and Meta Ads.
• Strong analytical skills and experience with attribution models.
• Hands-on experience with A/B testing frameworks.
• Familiarity with tag management and server-side tracking.
• Ability to leverage AI tools for marketing solutions.
• Excellent communication and stakeholder management skills.
• Self-starter with a passion for consumer data privacy.
• Demonstrated leadership abilities in a remote environment.

Benefits

• Base salary: $160K - $200K.
• Competitive equity options.
• Health, dental, and vision insurance.
• 401k program with employer match.
• Paid time off policy.
• Stipend for home office setup.