Paid Media Lead - Remote

Overview

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

The Paid Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

In Short

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners
• Drive referrals via client relationships
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Execute and optimize PPC advertising campaigns

Requirements

• 3+ years experience in a performance/digital marketing agency
• Experience with B2B SaaS/tech clients
• Deep expertise in paid search and paid social advertising
• Proficiency in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong understanding of PPC principles
• Ability to analyze campaign performance data
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy
• Ability to manage multiple projects simultaneously
• Quality-obsessed with a passion for advertising

Benefits

• Set living wage
• Medical, dental, vision plans
• Unlimited PTO
• 401(k) with company match
• Annual bonus based on tenure
• Annual Anniversary Trip
• Access to mental and physical health resources
• Paid parental leave
• Flexible work environment
• Commitment to diversity and inclusion