Paid Media Lead - Remote

Overview

As the Paid Media Lead, you will lead our efforts in both learner acquisition and revenue generation, combining the strategic oversight of marketing with a deep focus on performance and admissions.

In Short

• Lead marketing strategies for learner acquisition and revenue generation.
• Oversee B2C and B2B marketing strategies.
• Drive admissions growth through innovative marketing campaigns.
• Implement performance marketing initiatives to maximise ROI.
• Analyse data to identify trends and optimise marketing efforts.
• Lead and mentor a high-performing marketing team.
• Collaborate with senior management on strategic planning.
• Ensure consistent messaging across all marketing platforms.
• Foster a culture of continuous learning and improvement.
• Manage large-scale digital campaigns and budgets.

Requirements

• 5+ years of experience in digital marketing.
• At least 2 years in a senior leadership role.
• Proven ability to drive results in a high-growth environment.
• Strong analytical skills and experience with CRM systems.
• Excellent communication and leadership skills.

Benefits

• Hybrid work with flexibility on your schedule.
• Opportunity to enrol in Coding Bootcamps.
• Work with top professionals in the edtech space.
• Engage in life-changing work that impacts education accessibility.