Head of Paid Media - Remote

Overview

The Head of Paid Media is an experienced leader in digital advertising with mastery of Meta platforms (Facebook, Instagram, etc.) and Google Ads. This person will provide strategic vision, leadership, and operational excellence to the Paid Media department. They will collaborate with clients to set objectives, develop innovative data-driven campaigns through Meta and Google platforms, and ensure exceptional performance and ROI.

In Short

• Define paid media strategy for clients using digital advertising services.
• Participate in pitches to present agency services focused on digital advertising strategy.
• Supervise and mentor a team of paid media strategists.
• Set clear performance expectations and provide ongoing training.
• Build and maintain strong relationships with key clients, acting as a trusted advisor.
• Lead client presentations, educating them on paid media strategies.
• Ensure the team exceeds client expectations and delivers results.
• Monitor overall campaign performance and troubleshoot potential issues.

Requirements

• Over 5 years of in-depth experience in paid media strategy and execution.
• Proven track record in managing Meta and Google Ads campaigns.
• Google Ads and Meta Ads Manager certifications.
• Deep knowledge of Meta Ads Manager, Google Ads, and associated tools.
• Exceptional data analysis skills and ability to generate actionable recommendations.
• Excellent communication and presentation skills.
• Proven ability to guide and grow a team.
• Understanding of multichannel marketing and strategic integration of paid media.

Benefits

• Experience in programmatic ad buying or other paid media platforms.
• Experience in consulting and direct client interaction.
• Certifications in project management.