Paid Media Lead - Remote

Overview

The Paid Media Lead will oversee and drive media strategy, planning, and management services for clients running marketing campaigns supported by paid media. This role requires a detail-oriented leader with strong communication skills who can collaborate with team members, client stakeholders, and cross-functional leaders.

In Short

• Lead a team of Paid Media Channel Managers and Specialists.
• Develop comprehensive paid media strategies aligned with campaign goals.
• Serve as the primary contact for all paid media-related inquiries.
• Stay updated on media consumption trends and audience insights.
• Utilize insights from the Strategy team to shape paid media strategies.
• Maintain oversight of workflow efficiency and quality control.
• Collaborate with the Marketing Analytics team for performance tracking.
• Provide support in campaign setup and launch activities.
• Lead the development of strategic media recommendations for new business opportunities.
• Present executive summaries and strategic recommendations to stakeholders.

Requirements

• Minimum of 8 years of experience in paid media and/or integrated marketing campaigns.
• Proven track record of planning and executing media strategies for clients with large budgets.
• Proficiency in evaluating performance across multiple media channels.
• Familiarity with Google Marketing Platform tools.
• Minimum of 2 years in a supervisory or managerial role.
• Demonstrated ability to manage multiple projects in a dynamic environment.
• Strong collaboration and cross-functional engagement skills.
• Experience in shaping New Business Opportunities.
• Agency experience is a must.
• Ability to travel occasionally.

Benefits

• Embraces work-life balance.
• Promotes a culture of learning and advocacy.
• Encourages innovation and experimentation.
• Values adaptability and collaboration.
• Offers a remote work environment.