Research Lead - B2B Insights - Remote

Overview

We are seeking an insights practitioner to join our team as a Research Lead for an exciting project. As the Lead, and with the support of an interdisciplinary team, you will act as a trusted thought leader and practitioner, driving and owning B2B research activities and delivering actionable findings to inform marketing and strategy decisions.

In Short

• Drive research activities that capture the expert voice and behavior to inform marketing and strategy, including but not limited to 1:1 stakeholder and expert interviews
• Develop research artifacts like discussion guides, journey maps and insights reports
• Communicate, defend, and build consensus around your research and how it informs strategy
• Manage and oversee a recruitment partner in identifying the target audience for the research and ensuring the effective sourcing of participants
• Document and present strategic recommendations and your point of view based on research and analysis
• Uphold and represent B2B research methodologies and best practices, to collaborate with and advise team members on the project

Requirements

• 6+ years of experience conducting user & market research and driving tangible outcomes
• 6+ years of experience using varied quantitative and qualitative research techniques
• 2+ years of experience with B2B research, interviewing audiences with highly complex organizational decision-making scenarios
• Experience with using insights from interviews to drive customer journey mapping
• Bachelor’s degree or higher in Experimental Psychology, Cognitive Psychology, Human Factors, Journalism, Human-Computer Interaction, Design, Business, Marketing, or a related field
• Demonstrated ability to effectively communicate rich customer data and articulate the implications of research findings in clear and compelling ways
• Strong business acumen, aligning solutions with client objectives and needs.
• Ability to advocate for inclusive, user-centric, and data-driven experiences
• Excellent project management skills and proven ability to work within tight timelines
• Demonstrated ability to work cross-functionally, collaborating with distributed teams across disciplines
• Strong problem-solving and decision-making skills with an entrepreneurial mindset
• Experienced in client-facing positions and presentations to executive-level audiences. Excellent communication and interpersonal skills, building rapport with clients and stakeholders

Benefits

• Flexible work environment
• No dress code
• Commitment to equal opportunity
• Supportive team culture
• Opportunity for professional growth