Product Marketing Manager B2B - Remote

Overview

Franki is an AI-powered startup transforming how people discover where to eat, drink, and explore. Our platform is built on video recommendations from a passionate community of creators and dining enthusiasts who help people uncover the best experiences around them.

For hospitality businesses—restaurants, cafes, bars, and beyond—Franki is redefining how local marketing gets done. We help operators generate word-of-mouth buzz, reach new customers, and drive measurable growth through content, community, and social commerce.

We’re a fast-moving, high-growth startup where creativity, strategy, and execution go hand in hand. If you’re excited by ownership, impact, and building something from scratch—this role is for you.

In Short

• Lead and manage B2B marketing efforts for Franki.
• Own the full marketing motion: lead generation, funnel optimization, campaign execution, and content strategy.
• Build high-performing campaigns across multiple channels.
• Write landing page copy and run paid campaigns.
• Collaborate with freelancers and analyze conversion data.
• Track results and optimize the marketing funnel.
• Create high-converting content including landing pages and emails.
• Work closely with Sales, Product, and Brand teams.
• Contribute to a mission-driven company focused on helping local businesses.
• Thrive in a fast-paced, entrepreneurial environment.

Requirements

• 3+ years of B2B marketing experience.
• Strong lead generation and funnel optimization experience.
• Excellent writing and editing skills.
• Deep analytical capabilities.
• Hands-on experience with marketing tools.
• A strategic thinker and self-starter.

Benefits

• High-impact role with ownership and visibility.
• A creative, collaborative team.
• Competitive salary and benefits.
• Remote work flexibility.
• 15 PTO days plus additional holiday time.
• 100% coverage of Medical, Vision, and Dental insurance.
• 401(k) plan.
• Monthly stipend for home office expenses.