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Product Marketing Manager - Remote

Posted 3 days ago
Marketing
Contract
USA

Overview

We are looking for a dynamic product marketer who will bring some of our most anticipated consumer features and products to market. This person will be responsible for partnering with the product team to design, ideate and paint the vision for a new product or feature set. And then, bring it to market working across consumer insights, product, creative, media, data science, and comms to lead the strategy and execution with the goal of driving product adoption.

In Short

  • Develop and execute comprehensive go-to-market strategies.
  • Craft compelling positioning and messaging aligned with customer insights.
  • Lead collaboration across product, marketing, and design teams.
  • Drive consumer research to inform product marketing strategies.
  • Partner with media and channel teams for scalable growth initiatives.
  • Define KPIs for product campaigns and analyze results.
  • Collaborate with stakeholders to ensure goals and timelines are met.
  • Manage the execution of go-to-market campaigns across channels.
  • Analyze campaign performance with product and marketing analytics.
  • Participate in team culture growth both virtually and in-person.

Requirements

  • 7–10 years of consumer product marketing experience.
  • Strong foundation in go-to-market planning and consumer insights.
  • Experience with cross-functional teams in dynamic environments.
  • Data-driven mindset with actionable strategies.
  • Exceptional communication skills, both written and verbal.
  • Ability to manage complex projects with high standards.
  • Leadership experience to influence teams without direct authority.
  • Strong strategic thinking and analytical skills.
  • Experience crafting messaging for diverse audiences.

Benefits

  • Flexible work environment with options for remote work.
  • Opportunity to work with a dynamic team across the country.
  • Engagement in innovative product launches.
  • Potential for professional growth and development.
  • Participation in team culture-building activities.
Instacart logo

Instacart

Instacart is a transformative grocery delivery service that aims to make food accessible to everyone while providing more time for families to enjoy meals together. The company sees grocery delivery as an opportunity to serve diverse community needs and has become a vital resource for millions. Instacart offers flexible work opportunities for Personal Shoppers and fosters a collaborative, innovative work environment where employees can choose their work location. The team is dedicated to enhancing the grocery shopping experience through clear, human-centered design and content, making it easier for customers to interact with their services.

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