Product Marketing Manager - Remote

Overview

Juvare’s Product Marketing Manager (PMM) is a strategic role responsible for building market awareness of Juvare’s products, driving revenue growth and product adoption.

In Short

• Own the end-to-end go-to-market (GTM) strategy for product launches.
• Responsible for coordinating product launches and managing cross-functional teams.
• Develop clear product messaging and positioning based on market trends, competitive intelligence, and customer insights.
• Translate technical capabilities into value propositions for various Juvare client personas.
• Communicate the product's value proposition in a compelling and engaging way.
• Work with Marketing channel and content teammates to build and deploy compelling content for website, social media, newsletters, etc.
• Work with Sales leaders to create sales collateral — e.g., one-pagers, pitch decks, blog posts, case studies, etc.
• Develop and maintain buyer personas and competitive landscapes.
• Partner with Product Management and Product Operations to influence the roadmap with market feedback and client needs.
• Monitor sales pipeline, product adoption metrics, and client feedback to track key performance indicators (KPIs), make data driven decisions, and inform ongoing marketing strategies.

Requirements

• Bachelor’s degree
• 4+ years in software technology products
• 2+ years in Product Marketing, Product Management, Sales Enablement, or similar role
• Strong understanding of the product lifecycle, from early-stage product development to launch and beyond
• Exceptional communication skills, including the ability create clear, compelling marketing content
• Exceptional organizational skills, including the ability to effectively project manage the GTM plan for multiple concurrent releases, keeping stakeholders informed and aligned
• Proven ability to collaborate effectively across internal teams, such as Product, Sales, Client Success/Service
• Familiarity with common tools such as Confluence, JIRA, Salesforce, Figma, or similar

Benefits

• Health insurance.
• Life insurance.
• 401K with Corporate match.
• Tuition reimbursement.
• Unlimited PTO
• Community volunteer opportunities.