Digital Marketing Manager - Remote

Overview

We are seeking a data-driven Digital Marketing Manager to own and scale our performance marketing and inbound lead generation efforts across all three brands. The ideal candidate will bring deep expertise in B2B digital marketing, with hands-on experience managing paid media, SEO, GEO, AEO, conversion funnels, and marketing campaign automation.

In Short

• Develop, execute, and optimize digital campaigns across Google Ads, LinkedIn, retargeting, and other paid channels.
• Manage budgets, bids, and creative to maximize ROI and pipeline contribution.
• Build and optimize landing pages and lead capture flows for conversion.
• Create and implement an inbound marketing strategy to attract and convert prospects through organic search, paid traffic, and nurture campaigns.
• Partner with content and product marketing teams to drive SEO and improve rankings for priority topics and keywords.
• Own marketing analytics and reporting for digital campaigns, including CAC, CPL, ROAS, and attribution.
• Leverage tools like Google Analytics, HubSpot, and Salesforce to track results and provide insights.
• Run A/B tests across ads, emails, and landing pages to drive incremental gains in conversion.
• Manage email automation workflows and lead scoring models to ensure seamless handoff of qualified leads to sales.
• Collaborate with SDR and sales teams on aligning outreach and campaign timing.

Requirements

• 3-5 years of experience in B2B digital marketing, preferably within SaaS or healthcare tech.
• Proven track record of driving measurable inbound pipeline growth.
• Hands-on experience with paid search, paid social, SEO, retargeting, and analytics.
• Strong knowledge of Google Ads, LinkedIn Campaign Manager, Google Analytics, and marketing automation platforms. Knowledge of Rollworks/AdRoll is a plus.
• Data-driven mindset with advanced Excel/Sheets or BI tool skills for campaign analysis.
• Ability to balance strategic planning with tactical execution.
• Strong collaboration and communication skills to work with executives, peers, and sales teams.
• Experience with Salesforce or other CRMs is a plus.
• Exceptional attention to detail, both verbal and visual.

Benefits

• Competitive salary plus commissions/bonus, 401(k) with company match up to 4%.
• 100% employer covered medical, dental & vision plans for the employee through UHC.
• Long Term Disability and Life Insurance.
• Monthly Home Internet & Wellness allowances.
• Equipment (Mac or PC of your choice!).
• 10 Holidays + 2 Holiday Eves.
• 18 days PTO, 18 days Sick Leave.
• Additional days off for SurgiGive (volunteering 1), Birthday Celebration (1) & Recharge (3).