Remote Otter LogoRemoteOtter

Digital Marketing Manager - Remote

Posted Yesterday
Marketing
Full Time
Kenya

Overview

Our client is seeking a Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across all channels. This role blends strategic vision with hands-on execution—ideal for a growth-minded marketer who thrives in fast-paced environments, understands the latest B2B marketing trends, and can drive measurable impact across paid, organic, outbound, and brand initiatives.

In Short

  • Develop and execute a holistic B2B marketing strategy that drives both growth and brand awareness.
  • Own the marketing funnel end-to-end—from demand generation to lead nurturing to brand positioning.
  • Partner closely with leadership and sales teams to align marketing strategies with revenue goals.
  • Build, manage, and mentor a high-performing marketing team (in-house or external resources as needed).
  • Lead and optimize multi-channel campaigns across paid media, SEO, social media, email marketing, outbound, and partnerships.
  • Manage budgets and allocate spend effectively across channels to ensure maximum ROI.
  • Track, analyze, and report on marketing performance metrics, including traffic, lead quality, CAC, and ROI.
  • Use data-driven insights to refine targeting, messaging, and channel strategies.
  • Present performance updates and actionable recommendations to leadership on a regular basis.
  • Experiment with innovative acquisition tactics and continuously improve performance through A/B testing.

Requirements

  • Proven experience in B2B marketing leadership, ideally as Head of Marketing, Growth Lead, or Senior Marketing Manager.
  • Demonstrated success driving measurable growth through paid ads, outbound campaigns, and organic marketing.
  • Strong understanding of modern B2B marketing trends, tools, and strategies (LinkedIn, Meta, Google Ads, HubSpot, outreach and analytics platforms).
  • Ability to balance strategic planning with hands-on execution.
  • Analytical mindset with experience interpreting data and making data-backed decisions.
  • Excellent leadership, project management, and communication skills.

Benefits

  • Opportunity to lead and shape the marketing strategy of a growing company.
  • Work in a dynamic and fast-paced environment.
  • Collaborate with cross-functional teams and leadership.
  • Professional development and mentorship opportunities.
  • Flexible working hours.
Pavago logo

Pavago

Pavago is a distinguished international recruitment agency that specializes in connecting remote talents with companies seeking global expertise. The company redefines the boundaries of talent recruitment, allowing individuals to pursue career aspirations without geographical restrictions. Pavago offers competitive pay, a wide array of remote positions across diverse industries, and opportunities for skill enrichment by working alongside international teams. Whether you are an experienced professional or a budding talent, Pavago serves as a conduit to businesses that value worldwide perspectives, pioneering the next era of remote work.

Share This Job!

Save This Job!

Similar Jobs:

Pavago logo

Digital Marketing Manager - Remote

Pavago

1 week ago

Seeking a strategic Digital Marketing Manager to lead B2B marketing initiatives and drive growth.

Pakistan
Full-time
Marketing
Pavago logo

Digital Marketing Manager - Remote

Pavago

1 week ago

Seeking a strategic Digital Marketing Manager to lead B2B marketing initiatives and drive growth.

Costa Rica
Full-time
Marketing
Te Connectivity logo

Digital Marketing Manager - Remote

Te Connectivity

1 week ago

Lead and optimize digital marketing strategies as a Digital Marketing Manager at TE Connectivity.

USA
Full-time
Marketing
$129,000 - 161,200/year
SyncVR Medical B.V. - GmbH - ApS logo

Digital Marketing Manager - Remote

SyncVR Medical B.V. - GmbH - ApS

1 week ago

Join SyncVR Medical as a Digital Marketing Manager to lead innovative marketing strategies in the healthtech sector.

Netherlands
Full-time
Marketing
Twilio logo

Digital Marketing Manager - Remote

Twilio

2 weeks ago

Twilio is looking for a Digital Marketing Manager to lead demand generation efforts and digital strategies across the APAC region.

Worldwide
Full-time
Marketing