Lifecycle Marketer - Remote

Overview

As the first dedicated Lifecycle Marketer at Sprinto, you will own the strategy and execution of customer engagement from initial contact to revenue, transforming the nurture process into a data-driven approach.

In Short

• Design and implement lifecycle strategies across PLG signups, MQLs, SQLs, and outbound leads.
• Build multi-channel nurture programs that are automated and personalized.
• Utilize tools like HubSpot, Mixpanel, and GA4 for performance tracking.
• Own segmentation logic for smarter communication.
• Write conversion-optimized copy for technical audiences.
• Run A/B tests to drive continuous improvement.
• Collaborate with Product, Sales, and Content teams.
• Conduct research to identify friction points and re-engagement opportunities.
• Report on lifecycle metrics to inform strategy.

Requirements

• 3–5 years of lifecycle or customer marketing experience in B2B SaaS.
• Hands-on experience with PLG and sales-led GTM motions.
• Deep understanding of user journeys and buyer psychology.
• Strong copywriting and storytelling skills for technical audiences.
• Ability to work cross-functionally with high-context teams.
• A systems mindset for building marketing engines.
• Experience with HubSpot, Mixpanel, GA4, or similar platforms.
• Self-starter mentality in fast-moving environments.

Benefits

• Remote-first culture.
• Comprehensive health benefits.
• Workstation and device allowances.
• Professional development budget.
• Opportunity to shape customer journey strategy.