Lifecycle Marketing Lead, Retention - Remote

Overview

Spring Health is on a mission to revolutionize mental healthcare by removing barriers that prevent individuals from accessing the help they need. We partner with companies to deliver tailored mental health services and have raised significant capital to support our growth.

In Short

• Drive improvements in member journey focused on care utilization and appointment bookings.
• Lead high-impact lifecycle marketing programs.
• Collaborate with cross-functional teams including Product, Data, Design, and Engineering.
• Optimize retention-focused lifecycle programs through multi-channel strategies.
• Manage experimentation and A/B testing to enhance marketing performance.
• Define and track key retention KPIs.
• Work with Clinical Content to craft empathetic messaging.
• Ensure high-quality execution of marketing campaigns.
• Leverage behavioral insights for personalized marketing experiences.
• Foster strong cross-functional alignment and collaboration.

Requirements

• 8-12+ years in lifecycle or growth marketing, preferably in healthtech.
• Expertise in marketing automation platforms, preferably Iterable.
• Strong knowledge of email, SMS, push, and in-app messaging channels.
• Experience with behavioral and personalized marketing strategies.
• Excellent analytical skills for data-driven decision making.
• Strong communication and collaboration skills.
• Creative and resourceful with a focus on testing.
• Passion for mental health and empathy in marketing.

Benefits

• Health, Dental, Vision benefits from day one.
• 401(k) match up to 2%.
• Yearly allotment of no-cost therapy visits.
• Competitive paid time off policies.
• Parental leave of 18 weeks for birthing parents.
• Access to wellness programs and fertility care support.
• Professional development reimbursement up to $1,000 per year.
• Donation matching for charitable causes.