Lifecycle Marketing Manager, Retention - Remote

Overview

We are seeking a customer-obsessed and impact-oriented Lifecycle Marketer to join our team and play a pivotal role in driving engagement and retention for our Hatch Rest family of products. This person will be a key player on our growing Lifecycle Marketing team, and the owner of the post-purchase experience for our kids audiences. You’ll use owned channels such as email, push notifications, and in-app messages to deliver value to customers, grow the Hatch+ subscriber audience and support families through sleep challenges and milestones. You will nurture customers from activation to loyalty, creating and implementing strategies that delight parents & kids alike and set them up for long term love of their Hatch and the brand overall.

In Short

• Get to know our platforms and data.
• Understand our audience and consumer insights.
• Develop strong relationships with key partners.
• Build monthly and quarterly reports to quantify impact.
• Identify gaps and opportunities for the kids post-purchase journey.
• Implement new lifecycle strategies and integrate expert sleep guidance.
• Develop segmented, personalized onboarding experiences.
• Continuously enhance the Hatch customer experience.
• Generate impactful learnings and innovate personalized strategies.
• Drive business impact through your work.

Requirements

• 4-6 years of experience in lifecycle marketing or CRM.
• Strategic, data-driven, and results-oriented mindset.
• Proficient in Customer Engagement Platforms and marketing automation tools.
• Strong analytical skills to interpret data and identify trends.
• Creative problem-solving abilities.
• Excellent interpersonal and communication skills.

Benefits

• Opportunity to work in a collaborative environment.
• Impactful role in a growing team.
• Engagement with a family-oriented brand.