Customer Retention & Lifecycle Marketing Manager - Remote

Overview

The Customer Retention & Lifecycle Marketing Manager will play a key role in executing retention strategies that enhance customer engagement, repeat purchase rates, and customer lifetime value.

In Short

• Take ownership of building and optimizing lifecycle marketing campaigns across email, SMS, and other retention channels.
• Help manage customer segmentation strategies to personalize communications based on behaviors, purchase history, and engagement levels.
• Support the execution of loyalty and VIP programs, subscription models, and re-engagement campaigns to drive repeat purchases.
• Own the email marketing calendar and collaborate with social, creative, content and merchandising team members.
• Monitor campaign performance, A/B test messaging, and recommend optimizations.
• Ensure all lifecycle marketing efforts are aligned with broader marketing initiatives and seasonal promotions.
• Track and analyze customer retention metrics, including repeat purchase behavior, and customer lifetime value.
• Generate reports and insights to help identify opportunities for growth and improvement.

Requirements

• Experience in customer retention and lifecycle marketing.
• Strong analytical skills and experience with data analysis.
• Proficiency in email marketing and SMS campaign management.
• Ability to manage multiple projects and deadlines.
• Excellent communication and collaboration skills.

Benefits

• Opportunity to work in a growing company.
• Collaborative and creative work environment.
• Potential for career advancement.