Retention and Lifecycle Marketing Lead - Remote

Overview

Eternal is a unique company that empowers lifelong athletes through innovative solutions for healthier living. We are seeking a Retention and Lifecycle Marketing Lead to optimize the customer journey and enhance engagement and retention.

In Short

• Refine and optimize the customer journey
• Drive membership growth and retention
• Manage multi-channel lifecycle marketing programs
• Analyze user data for marketing effectiveness
• Lead experimentation and testing for improvement
• Collaborate with cross-functional teams
• Support core marketing initiatives
• Ensure compliance with data privacy practices
• Stay updated on industry trends
• Utilize tools like Customer.io for marketing management

Requirements

• 5+ years of lifecycle marketing experience
• Strong expertise in email marketing and engagement strategies
• Proven ability to lead cross-functional teams
• Data-driven mindset with A/B testing experience
• Entrepreneurial spirit and proactive problem-solving skills
• Experience with email platforms like Customer.io is a plus
• Bachelor’s degree or equivalent experience

Benefits

• Work in a dynamic and innovative environment
• Opportunity to contribute to exciting marketing campaigns
• Flexible remote work arrangement
• Collaborate with a passionate team