Director of Marketing Analytics - Remote

Overview

The Director of Marketing Analytics at Spring Health will lead the marketing analytics function, overseeing a team and setting the vision for data strategy across the marketing organization to improve mental healthcare access.

In Short

• Lead and manage a team of Marketing Analytics Leads.
• Develop and enforce analytics best practices.
• Partner with Finance and Revenue for planning and forecasting.
• Define KPIs for marketing functions and campaigns.
• Provide training and tools for data fluency in the marketing organization.
• Build marketing dashboards and reporting frameworks.
• Conduct regular performance reviews and campaign retrospectives.
• Collaborate with leaders to track marketing impact on revenue.
• Stay updated on marketing analytics trends.
• Drive a culture of data fluency within the team.

Requirements

• 8-10+ years in analytics or data science roles.
• Experience managing analytics professionals.
• Strong knowledge of marketing data ecosystems.
• Advanced proficiency in SQL and visualization tools.
• Experience with annual/quarterly marketing planning processes.
• Ability to influence cross-functional partners.
• Systems thinker with a passion for scalable processes.
• Highly organized and strategic.

Benefits

• Health, Dental, Vision benefits from day one.
• 401(k) match for retirement planning.
• Yearly allotment of no-cost therapy visits.
• Competitive paid time off policies.
• Parental leave after 6 months of tenure.
• Access to fertility care support.
• Professional Development Reimbursement.
• Donation matching to support causes.