Director, Analytics (Marketing & Promos) - Remote

Overview

As the Director of Analytics, Marketing & Promos, you will lead a team that drives data-driven decision-making across marketing, promotions, and CRM.

In Short

• Lead a team focused on marketing analytics and CRM.
• Own the marketing analytics strategy including campaign performance measurement.
• Develop methodologies for multi-touch attribution and other optimization techniques.
• Measure impact of creative performance and audience segmentation.
• Design customer segmentation techniques to optimize lifecycle marketing.
• Analyze effectiveness of promotions and build frameworks for A/B testing.
• Build and scale a high-performing analytics team.
• Collaborate with Finance, Product, and Executive Leadership.
• Advocate for a data-driven culture across marketing.
• 10+ years of experience in marketing analytics or related fields.

Requirements

• 4+ years of experience as a people manager.
• Strong expertise in digital marketing analytics.
• Experience with CRM and customer engagement strategies.
• Deep SQL expertise and familiarity with modern data stack tools.
• Proven ability to influence stakeholders across various departments.
• Strong communication skills for translating data insights.

Benefits

• Unlimited PTO with flexibility.
• 16 weeks of fully paid parental leave.
• A $500 home office allowance.
• A connected virtual first culture.
• 5% 401k match and comprehensive health benefits.