Remote Otter LogoRemoteOtter

Director of Marketing Analytics and Operations - Remote

Posted 7 weeks ago
Marketing
Full Time
USA
Marketing Analytics
Data Analysis
B2B SaaS
MarTech
A/B Testing
KPI Development
Data Visualization
Google Analytics
Salesforce
Team Leadership

Overview

We are looking for a strategic and results-driven Director of Marketing Analytics and Operations to lead our Marketing and GTM analytics strategy. This key role will blend operational expertise with analytical thinking to drive growth through data-driven decisions and process optimization.

In Short

  • Design and optimize a robust marketing reporting framework.
  • Collaborate with various departments to develop a unified data strategy.
  • Analyze marketing campaigns to identify trends and opportunities.
  • Oversee and optimize the marketing technology stack.
  • Collaborate on planning and KPI tracking.
  • Lead a team of marketing analysts and operations professionals.

Requirements

  • 12+ years in marketing analytics and operations.
  • B2B SaaS experience preferred.
  • Expertise in marketing data modeling and performance tracking.
  • Strong analytical skills for actionable insights.
  • Experience with analytics and data visualization tools.
  • Proficiency in Excel and SQL.
  • Knowledge of global data privacy regulations.
  • Strong leadership and team-building abilities.

Benefits

  • Opportunity to lead strategic initiatives.
  • Collaborative work environment.
  • Professional development opportunities.
  • Impact on company growth and marketing strategy.
ActiveCampaign logo

ActiveCampaign

ActiveCampaign is a leading provider of customer experience automation solutions, specializing in email marketing, marketing automation, and CRM. The company focuses on helping businesses of all sizes to engage with their customers through personalized communication and automation tools. With a robust partner ecosystem, ActiveCampaign is dedicated to driving revenue growth through innovative partner marketing programs and strategic collaborations. The company values strong relationships with its partners and aims to modernize and expand its partner offerings to enhance overall business success.

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