Director of Marketing Analytics - Remote

Overview

Raptive is looking for a Director of Marketing Analytics to join the Marketing Operations team. You will report to the VP of Marketing Operations and manage one Senior Analyst.

In Short

• Oversee the strategy, development and usage of analytics in growth & lifecycle marketing channels (email, social, organic, events), CRM and Sales operations, and surrounding systems and workflows
• Create and maintain dashboards, reports, and data sets to measure operational effectiveness, marketing ROI, surface trends, and inform decisions
• Manage the marketing data & analytics roadmap, partnering with stakeholders around the company and prioritizing for business value and impact
• Create executive reporting and insights for top line KPIs and communications (internal + external)
• Develop unique, competitive intelligence to inform our go-to-market process and internal prioritization
• Create new data sets to enhance automation, enrichment & personalization capabilities
• Act as POC for technical data requirements with BI, Product, and Engineering teams, and with Finance for corporate reporting
• Present insights and recommendations to executive leadership, translating complex data into clear business implications
• Continuously improve methodologies, tools, and overall capabilities, establishing best practices and process for scale and accuracy

Requirements

• 5-8 years of experience in an analytics role, ideally with management experience
• Bachelor's or Master's degree in Computer Science, Analytics, or related field, or equivalent work experience
• Strong analytical skills - ability to learn the ins and outs of the business, retain information, and apply it to analysis and insights
• Ability to align analytics with strategic business goals and influence decision-making with data-driven recommendations
• Able to work with minimal supervision to initiate and complete tasks, and drive efforts forward
• Comfortable working in a fast-paced environment, balancing long-term thinking with hands-on execution and results
• Able to effectively communicate clear and effectively across all levels
• Experience with Snowflake, Sigma, Salesforce (or other enterprise CRMs) is a plus

Benefits

• Join a company recognized as a Fortune 100 Best Places To Work for 2023-2024
• Opportunity to work in a diverse and inclusive environment
• Engage with a large and diverse audience on the internet
• Be part of a company that supports creators and independent publishers
• Competitive salary and incentive compensation