VP, Enterprise Marketing - Remote

Overview

Lead the complete marketing strategy and execution for Raptive's enterprise publisher business, driving qualified pipeline growth as we expand our footprint with premium publishers and media groups.

In Short

• Own end-to-end marketing strategy for enterprise publisher prospects.
• Develop and execute account-based marketing (ABM) programs.
• Lead go-to-market planning, positioning, and messaging.
• Define quarterly campaign themes and narratives.
• Identify and capitalize on market opportunities.
• Serve as the strategic bridge between product capabilities and publisher outcomes.
• Develop Raptive's positioning in the enterprise publisher market.
• Represent Raptive at industry events and conferences.
• Design and execute integrated campaigns across various channels.
• Own campaign measurement and optimization across all channels.

Requirements

• 8+ years in B2B marketing for adtech or media technology companies.
• 5+ years in marketing leadership roles.
• Proven track record developing successful enterprise marketing strategies.
• Deep expertise in account-based marketing and demand generation.
• Strong background in content marketing and lifecycle nurture programs.
• Experience with marketing automation platforms.
• Industry fluency in adtech ecosystem and programmatic advertising.
• Ability to translate technical product capabilities into business narratives.
• Track record of building credibility with enterprise sales teams.
• Comfort working in a fast-paced, high-growth environment.

Benefits

• Opportunity to shape enterprise marketing function from the ground up.
• Direct visibility to leadership.
• Incentive compensation based on performance.
• Work in a diverse and inclusive environment.
• Be part of a recognized best place to work.