Director, Member Growth - D2C - Remote

Overview

As the Director, Member Growth - D2C, you will be at the forefront of this mission, tasked with building a high-velocity, data-driven growth engine to acquire, activate, and engage members at scale.

In Short

• Own end-to-end D2C growth strategy, including paid media, CRO, organic growth, and referral programs.
• Optimize full-funnel performance marketing across various channels.
• Build a high-velocity experimentation framework.
• Lead deep analytics & performance tracking.
• Start as a hands-on leader while developing a team of growth marketers.
• Establish a culture of data-driven decision-making.
• Drive landing page optimization and improve conversion rates.
• Implement LTV-driven acquisition strategies.
• Collaborate with Brand, Product, and Lifecycle teams.
• Represent Spring Health at growth marketing events.

Requirements

• 10+ years of experience in D2C growth marketing.
• Deep expertise in digital advertising & paid acquisition.
• Proven ability to scale paid media budgets efficiently.
• Expertise in conversion rate optimization (CRO).
• Results driven with a strong analytical mindset.
• Experience leading growth teams & agency partners.
• Exceptional storytelling and communication abilities.
• Passion for mental health & mission-driven marketing.

Benefits

• Health, Dental, Vision benefits start on your first day.
• Employer sponsored 401(k) match of up to 2%.
• Yearly allotment of no cost visits to the Spring Health network.
• Competitive paid time off policies.
• Parental leave of 18 weeks for birthing parents.
• Access to fertility care support.
• Professional Development Reimbursement up to $1,000 a year.
• $200 per year donation matching.