Customer Marketing Lead - Remote

Overview

The Customer Marketing Lead will be responsible for building and executing customer marketing programs using a variety of marketing tactics including ABM programs, virtual and in-person events, and email campaigns to drive up-sell/cross-sell and renewal pipeline generation goals.

In Short

• Lead and manage customer engagement and communication programs across various channels.
• Collaborate with Product Marketing, Field Marketing, and Partner Marketing teams.
• Measure, monitor, and improve program effectiveness.
• Present program performance to key stakeholders.
• Propose new approaches for customer engagement programs.
• Build rapport with customers to increase renewals and upsell opportunities.

Requirements

• Outstanding interpersonal, communication, and presentation skills.
• Analytical skills to determine marketing effectiveness and ROI.
• Proven ability to collaborate and influence teams.
• Ability to prioritize and manage multiple projects.
• Strategic thinker with a focus on marketing and sales goals.
• Strong execution and team player mentality.
• BA/BS degree in marketing, business, or related field.
• 5+ years of B2B or tech marketing experience.
• Technical knowledge of digital marketing tools like Salesforce and Marketo.
• Experience in creating and executing marketing campaigns.

Benefits

• Diversity and equal opportunity employer.
• Support for accommodations during the application process.