Vertical Marketing Lead, Workforce - Remote

Overview

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.

In Short

• Define and execute a vertical marketing strategy for the Workforce GTM Pod.
• Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
• Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
• Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
• Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
• Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
• Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
• Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
• Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
• Act as the vertical marketing owner for your pod during planning cycles and QBRs.

Requirements

• 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, HR Tech, fraud, identity verification, or similar environments.
• Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
• Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
• Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
• Analytical rigor and experience tying marketing programs to business outcomes.
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.

Benefits

• Equal opportunity employer that values diversity.
• Support for accommodations during the application or hiring process.