Vertical Marketing Manager - Remote

Overview

T2 Systems is the largest parking, mobility, and transportation provider in North America, with more than 25 years in the parking management industry and currently serving thousands of parking professionals. We integrate the best people, processes, and technology to provide powerful, high performance, and secure parking solutions. T2 Systems is headquartered in Indianapolis, Indiana with its Canadian office located in Burnaby, BC.

We didn’t become an industry leader by chance – we push the envelope to provide more innovative and advanced solutions for our customers. Which wouldn’t be possible without employees who strive for success, work together, and are hungry to learn, grow, and lead.

If you are looking for a new opportunity, we invite you to apply and talk about the possibilities of starting a rewarding new chapter of your career!

In Short

• Develop and execute marketing strategies for University and Municipality sectors.
• Conduct market segmentation and develop buyer personas.
• Produce various content types for different sales stages.
• Collaborate with digital marketing team for content distribution.
• Optimize content for search engines.
• Create sales enablement materials.
• Manage targeted marketing campaigns.
• Track and analyze marketing campaign performance.
• Work closely with sales and product teams.
• Stay current with industry trends.

Requirements

• 5+ years of experience in content marketing in University or Municipality sector.
• Proven success in developing marketing strategies.
• Strong understanding of customer buying processes.
• Experience in market segmentation and persona development.
• Exceptional writing and editing skills.
• Proficiency in marketing automation and CRM tools.
• Experience in product launches and go-to-market strategies.
• Excellent communication and interpersonal skills.
• Strong analytical skills.
• Excellent project management skills.

Benefits

• Opportunity to work with a leading company in the industry.
• Collaborative work environment.
• Professional growth and development opportunities.
• Engagement with innovative projects.
• Supportive team culture.