Vertical Marketing Leader - Remote

Overview

This role focuses on leading the vertical marketing strategy for First Advantage, targeting various sectors including healthcare and transportation, while leveraging AI to enhance marketing efforts.

In Short

• Lead the development of vertical marketing strategies.
• Segment target audiences using data and research.
• Drive demand generation and align with sales teams.
• Utilize AI tools for marketing optimization.
• Activate campaigns across multiple marketing channels.
• Create thought leadership content for verticals.
• Collaborate with cross-functional teams for effective execution.
• Measure and report on marketing performance and ROI.

Requirements

• 5+ years of B2B marketing experience.
• Strong track record in supporting sales through marketing.
• Hands-on experience with AI-powered marketing platforms.
• Success in managing multi-channel campaigns.
• Strategic thinking and project management skills.
• Exceptional verbal and written communication skills.
• Ability to operate in a fast-paced environment.
• Passion for innovation and continuous improvement.

Benefits

• Remote work flexibility with occasional travel.
• Comprehensive medical, vision, and dental plans.
• 401k with employer match and Employee Stock Purchase Plan.
• Flexible Paid Time Off and paid holidays.
• Access to growth opportunities and supportive leadership.