Remote Otter LogoRemoteOtter

Marketing Leader - Remote

Posted 7 weeks ago
Marketing
Full Time
Brazil

Overview

We are looking for a results-oriented Marketing Leader to lead and execute marketing strategies that enhance brand awareness and generate demand. This role will oversee multichannel marketing initiatives and lead generation efforts, as well as manage website performance, go-to-market (GTM) campaigns, and partner marketing.

In Short

  • Develop and implement comprehensive marketing plans to support business growth and brand positioning.
  • Manage website performance, SEO, and user experience to improve visibility and conversion rates.
  • Plan and execute campaigns to attract and convert high-quality leads through account-based marketing (ABM).
  • Develop co-marketing initiatives with strategic partners to drive joint business opportunities.
  • Collaborate with sales and content teams to create marketing content.
  • Work with market intelligence teams to understand market trends and competitive positioning.
  • Track key performance metrics, analyze campaign effectiveness, and optimize marketing efforts.
  • Lead a performance marketing team member in paid media.

Requirements

  • Strong written and verbal communication skills in English.
  • Experience working with team members at all levels, including executives, sales, and marketing teams.
  • Leadership experience in managing teams.
  • Over 5 years of B2B marketing experience, preferably in a technology-driven organization.
  • Strong knowledge in digital marketing, demand generation, and lead nurturing strategies.
  • Experience managing website performance, SEO, and conversion rate optimization.
  • Proven ability to create and execute successful marketing campaigns that generate measurable results.
  • Experience with partner marketing and co-marketing initiatives.
  • Experience with CRM, marketing automation tools, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics).
  • Excellent content creation, communication, and project management skills.

Benefits

  • Play a key role in shaping and growing the marketing function in a fast-paced B2B technology environment.
  • Lead optimization of website performance, GTM strategies, and partner marketing initiatives that drive business impact.
  • Competitive salary, benefits, and professional growth opportunities.
  • Work with cutting-edge technologies and industry leaders.
CI&T logo

CI&T

CI&T is a global tech transformation specialist with 30 years of experience, dedicated to helping large companies navigate technological and business changes. With a workforce of 6,000 employees across 10 countries and talents spanning 5 continents, CI&T combines the disruptive power of Artificial Intelligence with human expertise. The company operates in design, strategy, and engineering, partnering with global brands to maximize technology's potential as a force for good. CI&T is committed to delivering impactful solutions while fostering a diverse and inclusive workplace.

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