Vertical Marketing Manager - Remote

Overview

The Vertical Marketing Manager will lead strategy and execution for how Socure shows up within a priority industry segment, owning vertical positioning, solution packaging, and partner go-to-market strategy.

In Short

• Define and execute a vertical marketing strategy for assigned GTM Pod.
• Develop clear ICPs, value propositions, use cases, and competitive positioning.
• Partner with Product, Data Science, and Revenue Marketing.
• Translate complex AI-driven capabilities into compelling messaging.
• Deliver field-ready enablement tools to improve win rates.
• Build and execute campaigns generating qualified pipeline.
• Drive awareness to position Socure as the standard in identity and fraud infrastructure.
• Define success metrics and analyze performance.
• Act as the vertical marketing owner during planning cycles.
• Bring market insights into GTM strategy discussions.

Requirements

• 6–8 years of B2B marketing experience.
• Success in driving measurable pipeline and revenue impact.
• Ability to translate complex technology into industry narratives.
• Experience influencing cross-functional stakeholders.
• Analytical rigor in tying marketing programs to outcomes.
• Strong project management skills.

Benefits

• Equal opportunity employer valuing diversity.
• Support for accommodations during the hiring process.