Customer Marketing Lead - Remote

Overview

As a Customer Marketing Manager, you’ll drive customer engagement, retention, and advocacy through targeted programs, data-driven insights, and compelling storytelling.

In Short

• Drive customer engagement and retention through targeted marketing programs.
• Manage end-to-end campaigns in HubSpot.
• Plan customer events and develop referral programs.
• Work cross-functionally with Product, Sales, and Customer Success teams.
• Leverage AI expertise and customer feedback to enhance strategies.
• Analyze customer data to identify trends and opportunities.
• Produce customer-focused collateral and educational content.
• Coordinate customer-focused events, both in-person and virtual.
• Maintain strong relationships with key customers.
• Track and report on customer engagement metrics.

Requirements

• Extensive background in marketing, especially customer marketing.
• Experience in designing and executing customer engagement programs.
• Strong analytical skills to leverage customer insights.
• Experience with marketing automation platforms like HubSpot.
• Familiarity with customer lifecycle marketing best practices.
• Event planning and execution experience.
• Strong communication skills for storytelling.
• Experience in the AI industry.
• Knowledge of customer advocacy programs.
• Project management skills for managing multiple initiatives.

Benefits

• Competitive salary and benefits.
• Remote working opportunities.
• Access to a unique human data platform.
• Opportunities for groundbreaking research.
• Impactful, mission-driven culture.