Customer Marketing Lead - Remote

Overview

SecureW2 is a fast-growing cybersecurity startup, and we’re hiring our first Customer Marketing Lead to build out programs that educate and engage our customers so they’re successful and happy.

In Short

• Build the customer lifecycle and design onboarding experiences.
• Write and automate lifecycle emails to enhance customer value.
• Identify customer champions and manage reviews.
• Run programs to deepen relationships with customers.
• Track influence on customer retention and expansion.
• Work cross-functionally with Customer Success and Product Marketing.
• Utilize AI tools to improve workflows.
• Plan and promote customer-focused webinars.
• Measure and iterate on marketing strategies.
• Engage with customers to create advocacy programs.

Requirements

• 3 to 5 years in B2B SaaS marketing, with a focus on customer marketing.
• Strong writing and communication skills.
• Experience in cross-functional collaboration.
• Portfolio of successful marketing campaigns.
• Understanding of customer journeys in cybersecurity.
• Ability to leverage AI for efficiency.
• Bias for building and measuring marketing initiatives.

Benefits

• Opportunity to shape customer marketing strategy.
• Work in a fast-paced startup environment.
• Collaborate with diverse teams.
• Engage with customers directly.
• Access to advanced tools and technologies.