Senior Demand Generation Manager - Remote

Overview

As the Senior Demand Generation Manager at Shippo, you will lead the demand generation strategy, focusing on driving acquisition and pipeline creation for mid-market, enterprise, and platform segments.

In Short

• Develop and own demand generation strategy and campaign calendar.
• Build, launch, and optimize multi-channel campaigns.
• Lead lead-scoring and nurturing programs.
• Collaborate with sales for campaign alignment and reporting.
• Identify opportunities to optimize website conversion rates.
• Manage demand generation budget for maximum ROI.
• Use data to track KPIs and optimize performance.
• Own demand gen tech stack and ensure strong data flow.

Requirements

• Proven track record in building multi-channel campaigns.
• Experience marketing to mid-market and enterprise companies.
• Familiarity with APIs and logistics software is a plus.
• Strong understanding of ABM and marketing automation tools.
• Analytical mindset with data-driven decision making.
• 7+ years of experience in demand generation or growth marketing.
• Bachelor’s degree required.

Benefits

• Healthcare coverage for medical, dental, and vision.
• Flexible vacation policy.
• One week-long company-wide winter shutdown.
• 3 Volunteer Days Off (VTOs).
• WFH stipend for home office setup.
• Charity donation match up to $100.
• Programs for professional and career growth.
• Regular team and company off-sites.