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Lifecycle Marketing Manager - Remote

Posted 14 hours ago
Marketing
Full Time
USA

Overview

As a Lifecycle Marketing Manager at Shippo, you will own and scale the communication strategy across the entire customer journey, focusing on driving user engagement and business growth.

In Short

  • Define and execute lifecycle marketing strategy to drive user activation and retention.
  • Manage email marketing programs using Marketo and Mandrill.
  • Design automated nurture campaigns to guide users towards product adoption.
  • Analyze performance metrics and optimize marketing campaigns.
  • Ensure compliance with email marketing regulations.
  • Collaborate with cross-functional teams to enhance customer experience.
  • Implement A/B testing frameworks for campaign performance improvement.
  • Provide actionable insights based on data analysis.
  • Manage customer database for personalized communications.
  • Oversee email deliverability and governance.

Requirements

  • 5+ years of experience in lifecycle or email marketing.
  • Hands-on expertise with Marketo and email production skills.
  • Strong analytical skills and experience with data-driven strategies.
  • Proven track record in optimizing marketing campaigns.
  • Excellent project management and communication skills.
  • Customer-centric mindset with a passion for user experience.
  • Experience with transactional email systems is a plus.

Benefits

  • Healthcare coverage for medical, dental, and vision.
  • Flexible vacation policy.
  • Company-wide winter shutdown.
  • Volunteer Days Off (VTOs).
  • WFH stipend for home office setup.
  • Charity donation match.
  • Professional growth programs and learning stipends.
  • Team-building events throughout the year.
Shippo logo

Shippo

Shippo is a leading shipping platform that serves as the shipping layer of the internet, providing essential tools and solutions for e-commerce businesses. With a mission to empower merchants through world-class shipping, Shippo connects customers to shipping carriers globally via a single API and dashboard. The company offers competitive shipping rates, label printing, automated international documentation, shipment tracking, and streamlined returns processes. Committed to inclusivity and equal opportunity, Shippo operates a remote-first program, allowing employees to work from various locations while maintaining a focus on high-quality engineering practices and innovative solutions in billing, authentication, and fraud prevention.

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