ServiceNow University Marketing Manager, Customer GTM Activation - Remote

Overview

The ServiceNow University is expanding its marketing team to support the Go-to-Market (GTM) attainment of its training services organization, aiming to reach 3 million learners by 2027.

In Short

• Drive integrated marketing campaigns for customer training solutions.
• Create compelling value propositions and messaging.
• Develop use cases for ServiceNow University training offerings.
• Manage customer experience across various platforms.
• Lead marketing campaigns across multiple channels.
• Coordinate marketing activities to maximize impact.
• Support key marketing events and presentations.
• 8+ years of experience in B2B marketing required.
• Strong communication and storytelling skills needed.
• Willingness to travel ~25% for GTM activities.

Requirements

• Experience with AI integration in work processes.
• Bachelor’s degree in marketing or related field.
• Proficiency in AI technologies and trends.
• Exceptional written and verbal communication skills.
• Excellent interpersonal skills for cross-functional collaboration.
• Strong persona-based messaging and storytelling experience.
• Stellar presentation development capabilities.
• 8+ years in integrated marketing campaigns.
• Ability to thrive in a fast-paced environment.
• Self-starter with a customer-centric mindset.

Benefits

• Competitive salary with equity and incentive compensation.
• Health plans and flexible spending accounts.
• 401(k) Plan with company match.
• Flexible time away plan and family leave programs.
• Inclusive work environment valuing diverse backgrounds.