Customer GTM Lead for ServiceNow University Marketing - Remote

Overview

The Customer GTM Lead will develop the comprehensive Go-to-Market strategy for ServiceNow University’s training solutions, collaborating with cross-functional teams to enhance market positioning and drive customer engagement.

In Short

• Lead the GTM strategy for training solutions.
• Conduct market research to maximize exposure.
• Drive collaboration on product strategy and messaging.
• Develop compelling value propositions for target customers.
• Support the strategy for selling through partners.
• Create comprehensive GTM plans and marketing campaigns.
• Focus on strategic markets like India, KSA, Japan, LATAM.
• Leverage data to measure campaign performance.
• Showcase training value metrics to audiences.
• Execute GTM activities globally, including events.

Requirements

• 12+ years in GTM strategy or related roles.
• Experience with learning and development solutions.
• Bachelor’s degree in marketing or related field.
• Knowledge of AI technologies and trends.
• Exceptional communication skills.
• Excellent people skills for cross-functional interaction.
• Willingness to travel (~25% for events).

Benefits

• Competitive salary and equity options.
• Health plans and flexible spending accounts.
• 401(k) Plan with company match.
• Flexible time away plan and family leave programs.