Product Marketing Director - Remote

Overview

The Product Marketing Director will lead the development of strategic marketing initiatives to position ServiceNow as a leader in enterprise security and AI governance, focusing on customer adoption and engagement.

In Short

• Build differentiated storytelling messaging and positioning.
• Develop programs and create buyer journey content.
• Support product launches and major releases.
• Partner with product owners to shape product vision.
• Engage with customer marketing to deliver compelling stories.
• Equip sales teams with tools and content to communicate product value.
• Coordinate marketing programs to achieve pipeline goals.
• Monitor industry trends and customer feedback.

Requirements

• AI first mentality and ability to embed it in work.
• Ability to translate product features into customer value.
• Passion for new ideas and innovative approaches.
• Strong experience in content-led marketing campaigns.
• Excellent communication and story-building skills.
• Outstanding interpersonal skills and relationship building.
• 8+ years of enterprise software and B2B product marketing experience.
• Experience with go-to-market and product launch.
• Experience with digital content and campaigns.
• 10-15% travel required.

Benefits

• Base pay of $189,100 - $331,000 plus equity.
• Variable/incentive compensation and benefits.
• Health plans including flexible spending accounts.
• 401(k) Plan with company match.
• Flexible time away plan and family leave programs.