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Product Marketing Director - Remote

Posted 6 days ago
Marketing
Full Time
USA

Overview

The Product Marketing Director is responsible for bringing Gracenote’s products to market, working closely with various stakeholders to develop strategic product messaging and drive go-to-market strategies.

In Short

  • Develop and drive go-to-market strategies for Gracenote products.
  • Work with Product and Commercial leadership on revenue growth.
  • Create compelling product messaging and value propositions.
  • Manage buyer personas and client segmentation.
  • Develop client-facing marketing materials.
  • Align closely with Customer Success for client satisfaction insights.
  • Ideate external narratives for content and thought leadership.
  • Maintain competitive intelligence and product differentiators.
  • Collaborate with Marcoms for integrated marketing plans.
  • Drive product marketing strategy across various channels.

Requirements

  • 5-7+ years experience in B2B Product Marketing or Marketing.
  • Experience in the advertising industry preferred.
  • Strong strategic and analytical skills.
  • Excellent organization and project management skills.
  • Amazing writing and presentation skills.
  • Ability to articulate complex concepts clearly.
  • Strong relationship-building skills.
  • Proactive and goal-oriented team leader.
  • Ability to navigate a dynamic environment.
  • Intellectually curious with a strong work ethic.

Benefits

  • Opportunity to work in a dynamic and innovative company.
  • Collaborative team environment.
  • Professional growth and development opportunities.
  • Engagement in impactful projects.
  • Supportive workplace culture.
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Nielsen

Nielsen is a global measurement and data analytics company that provides insights into consumer behavior and market trends. With a workforce of nearly 14,000 associates, Nielsen fosters a collaborative environment where career growth is seen as a partnership. The company encourages innovation and continuous improvement, empowering its employees to explore new initiatives and approaches. Nielsen is dedicated to leveraging data science and predictive modeling to drive operational efficiency and enhance business capabilities.

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